5 Factors That Would Help the Organic Market Grow in India
In
a nation where the average consumer is constantly in search of healthy
alternatives for their meals, the organic market is slowly but steadily,
starting to make its mark.
India
at present holds the ninth position among 178 nations that effectively practice
organic agriculture. At present, we house over of 8,35,000 organic producers,
699 processors, 669 exporters and a 1.49-million-hectare zone under natural
cultivation. But with just 0.4per cent of rural land assigned for natural development,
there’s room for a lot more.
That
said, following are five key factors that’ll ensure the growth of organic
cultivation and markets in India in the years to come:
1.
The consumer is more health conscious than ever:
Lately, the average Indian consumer has
started making wellbeing the top priority when it comes to purchasing
groceries. That, coupled with the growing digital literacy rate has increased
the demand for organic food in the country. People are also becoming aware of
the harmful effects of chemicals and fertilizers used during farming in India.
2.
High disposable income of the working population:
As per India Brand Equity Foundation, the
spending capacity of the Indian middle class is expected to get double by 2025.
With the rise in disposable income and easier access to credit, the average
Indian consumer will not shy away from purchasing quality organic foods that
have a slightly premium price.
3.
Rise in exports for Indian organic products:
Govt. of India established APEDA says that
the demand for Indian organic products is rising steadily worldwide, as India
exported organic products worth
$515 million in the financial year 2017-18, which was a considerable jump from
$370 million in 2016-17. This trend is expected to further accelerate this
year.
4.
Supply chain expected to get more efficient:
The major challenge with organic products
lies in the cost and logistics associated with the distribution of locally
produced organic products.
With organic products, they’ve got a very
short shelf life, so the time taken for products to leave from the farm or the
processing unit to reaching the end consumers is critical.
But with the demand for organic products on
the rise, there will arise a need for solving the problems in the supply chain
management, and an upgrade in the supply chain is anticipated this year.
5.
Overwhelming support from the Government:
The Government of India and the several
state governments have found a way to promote organic farming in the country.
The National Mission of Sustainable Agriculture (NMSA)
being one such initiative by our Government which has got several schemes under
it, giving organic farmers a lot of incentive to keep doing what they’re doing,
which’ll contribute immensely towards the growth of organic market in our
country.
We’ve always stood by our mission to bring
about an organic revolution in the country, one organic product at a time. With
our wide range of products, right from – Organic
Rice, Organic
Grains & Cereals, Organic
Flours, Organic
Pulses, Organic
Sugar, Organic
Jaggery, Organic
Whole Spices, Organic
Masala Blends, Organic
Superfoods & Health foods, Organic
Tea & Organic
Coffee, Organic
Oils, Organic
Honey & Organic Pastes, Natural
Salts, Organic
Ground Spices & Organic
Dry Fruits, we’ve got you covered as the
nation looks to make the #SwitchtoOrganic in the near future.
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